Landing page builder with A/B testing and AI traffic routing
Unbounce is a hosted builder for marketing landing pages, not full websites. It combines a drag-and-drop editor with A/B testing, conversion reports and AI that routes each visitor to the best page variant.
Unbounce is a SaaS builder for landing pages used in ads, email and social campaigns. You build pages in a drag-and-drop editor or from a prompt, publish them on Unbounce hosting, and test variants against each other. Higher plans add AI that sends each visitor to the variant most likely to convert.
Strengths
Watch out for
What each plan costs and what the bill is counted by: seats, sites, usage or a one-off license. The bottom of each card shows what you pay on top.
$22 / month
Billed yearly. $29 if paid monthly.
Marketers launching their first landing pages
Costs extra
Traffic over the limit is billed as a one-time overage fee. Professional services cost extra.
$74 / month
Billed yearly. $99 if paid monthly.
Marketers who need unlimited pages and custom code
Costs extra
Traffic over the limit is billed as a one-time overage fee.
$112 / month
Billed yearly. $149 if paid monthly.
Teams running A/B tests on landing pages
Costs extra
Traffic over the limit is billed as a one-time overage fee.
$187 / month
Billed yearly. $249 if paid monthly.
Teams using AI traffic routing to raise conversions
Costs extra
Traffic over the limit is billed as a one-time overage fee.
Custom
Larger companies and agencies with high traffic
Costs extra
A separate Agency plan, also custom priced, starts at 5 users and 10 root domains.
Prices checked See current prices on the vendor's site
Free, included in the cheapest plan, on a higher plan, or enterprise only. Open a feature to compare it across every platform.
