Bloomreach

Hybrid headless enterprise CMS, formerly Hippo CMS

/ 5

Our score

Bloomreach Content is the enterprise CMS from Bloomreach, formerly known as Hippo CMS and Bloomreach Experience Manager. It is an API-first hybrid CMS with a drag-and-drop visual editor. The vendor publishes no CMS prices, so pricing is by quote only.

Overview

Bloomreach Content is the CMS inside the Bloomreach suite. It was previously called Hippo CMS and then Bloomreach Experience Manager. In October 2016 Bloomreach announced it was acquiring Hippo. The rest of the suite covers commerce and marketing, such as marketing automation and ecommerce search.

The vendor describes it as an API-first headless content platform with a hybrid architecture, so teams can work headless, headful or both. Editors use a drag-and-drop visual editor. The platform manages many sites, brands and languages with central governance. It runs as Bloomreach Cloud, fully managed, or on-premise.

Strengths

  • Hybrid architecture: headless delivery, headful delivery or both.
  • Choice of fully managed cloud or on-premise deployment.
  • An open-source edition under Apache 2.0 exists on GitHub.
  • The same vendor sells commerce search, personalization and marketing automation.

Watch out for

  • No public CMS pricing. Quotes only.
  • The open-source edition lags the enterprise release by 24 months (as of June 2023), so it is not the same as the paid product.
  • The CMS is one product among many. The vendor homepage and pricing page lead with email, ecommerce search and AI agents.
  • The AI features in Content are described only in vendor claims, with little detail.

Pricing

What each plan costs and what the bill is counted by: seats, sites, usage or a one-off license. The bottom of each card shows what you pay on top.

Enterprise

Custom quote

Custom

Quote only. The vendor publishes no prices.

Large and regulated enterprises running many sites, brands and languages

  • Bloomreach Content, the hybrid headless CMS
  • Drag-and-drop visual editor
  • Multi-site, multi-brand and multi-language management
  • Fully managed cloud or on-premise deployment

Costs extra

Quotes depend on scale, products and usage, and billing is annual, according to the vendor pricing page for the suite.

Prices checked See current prices on the vendor's site