Optimizely

Agentic CMS from the former Episerver, with visual editing

/ 5

Our score

Optimizely Content Management is the CMS in the Optimizely suite, formerly Episerver. The vendor now markets it as an Agentic CMS with AI agents, visual editing and API-first delivery. Every plan is packaged individually by quote.

Overview

Optimizely Content Management is the CMS from Optimizely, the company that was called Episerver until January 2021. Episerver bought the experimentation company Optimizely in 2020 and then took its name. The vendor now markets the CMS as Agentic CMS. The wider suite includes experimentation, personalization, commerce and asset management.

The CMS offers visual editing, API-first delivery, multi-site and multi-channel management, content modeling and built-in approval workflows. Delivery is built on .NET Core. The vendor says AI agents run inside the CMS for workflows, translations and search, with built-in approvals.

Strengths

  • Wide suite from one vendor: CMS, DAM, experimentation, personalization and commerce.
  • Visual editing together with API-first delivery.
  • Native testing and personalization.
  • AI agents built into the CMS for translation, semantic search and SEO tasks, according to the vendor.

Watch out for

  • No public pricing. Every plan is individually packaged.
  • Heavy suite and agent marketing make the standalone CMS hard to judge. The AI claims come only from the vendor.
  • Delivery is built on .NET Core, so the team should be comfortable with .NET.
  • Deployment options and licence terms are not documented on the vendor pages we read.

Pricing

What each plan costs and what the bill is counted by: seats, sites, usage or a one-off license. The bottom of each card shows what you pay on top.

Enterprise

Custom quote

Custom

Quote only. The vendor publishes no prices.

Mid-market to large marketing and digital teams

  • Optimizely Content Management with visual editing
  • API-first delivery and multi-site management
  • Built-in approval workflows and embedded DAM
  • AI agents for CMS tasks, per the vendor

Costs extra

The vendor says every plan is individually packaged after a conversation with sales.

Prices checked See current prices on the vendor's site